Fresh Thyme grocery app redesign

What do users want from their grocery store app? I began with user research to better understand the people who would benefit from this app. Fresh Thyme is a speciality grocery store focusing on healthy and organic options. They have thrived due to their commitment to listening to their customers and implementing client feedback-based changes as they grow.

This app redesign drew on competitor research as I explored what other grocery store and b2c apps do well and how Fresh Thyme Market might benefit from other apps’ UI approaches while remaining true to their unique brand. I wanted their app to be a reflection of this customer-first mindset. The app is focused on making it easy for customers to reorder their favorite items and meal plan.

This project is conceptual and not endorsed by Fresh Thyme.